News.com reports on some interesting patents that google has applied for in relation to Wi-Fi advertising. I like the business model behind this part: "Under the patent, the browser's appearance would be modified to reflect the brand associated with the wireless access-point provider." I think this means that Billy-Bobs Deli would be able to make money from google ads served to computers that are connecting to the wireless hot spot he installed behind the counter.
I like it.