I was on vacation last week and very busy at work the week before that, so sorry for the long posting drought. (You'll get over it I'm sure)
Catching up on things I missed while I was at the beach, I noticed that Andrew Baron and the folks at Rocketboom rolled out a new model for advertising in their podcast. PodcastingNews breaks it down to this:
The show plans to charge $3,000 per episode for sponsorships, which will include:
- Post Roll Sponsorship Gratitude. White text on black background. Company logo and byline. 7 seconds. Travels with all videos to all platforms (incl. web, phone, tv, portables). Quicktime videos online are clickable to open company website in a new browser window.
- Company Name & Link. Travels as metadata to most platforms (inc. RSS feeds). Increases company link value across the web.
- Sponsor Blog Entry. Click here for details.
- Quicktime Chapter Marker. Easy access to sponsor message from chapter drop-down box.
Early sponsors under this format are Twitter and YouTube..coincidently timed with the launch of Rocketboom's own YouTube channel. I am surprised it took Andrew this long to get on YouTube.
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