Forget about fast-forwarding through commercials with your Tivo or other DVR device. Why not install some software that automatically skips them for you? Just as pop-up blockers have swept across computers world-wide, looks like we may see the same options open up for TV commercials.
FutureLab reports on a product called Comskip that will automatically detect and skip commercials in recorded content. As more and more people watch and record TV through Media Centers, this type of application will become more and more prevalent.
That being said, on-line ad blockers have existed for years now (designed to block all ad content on a website, not just pop-ups) and they don't seem to have a lot of widespread usage. We will have to wait and see if the TV ad blockers will gain traction in the marketplace. I am sure the TV execs (and their attorneys) are already watching this very closely.
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