WP Blogroll Update

I recently received some emails and comments on this blog asking for an update on the washingtonpost.com Blogroll program.  While Media Landscaping is only my personal blog and not the official voice for the Blogroll program, given the amount of interest, I want to update you on how its progressing.  My RSS feed subscriber #'s spiked after the original announcement and I can only imagine that this is due to interest in the Blogroll.

Needless to say, I am overwhelmed by the response to my post announcing the Blogroll program.  99% of the conversation was positive, with only a few lukewarms and one insult.

We received over 800 blog submissions, which is well over what was expected.  I have gone through and looked at most of them and am very impressed by what is there.  Now the hard part begins, reaching back out to you.  While we have a large force of online sales reps ready to rep these blogs, there are only a few of us working on building the membership.  So far we have been focusing on the automation of operational procedures and just started reaching out to blogs last week.  Initially, this will be a slow process.  As the systems come together, the speed will increase and bloggers can be signed on more quickly.

We are still accepting blogs, so if you haven't submitted yours yet you can do so here.  Blogs of all shapes, colors and sizes are welcome to apply.

On the advertising side, things are looking good as well.  All of the media attention caused a few agencies to inquire about getting involved.  With the initial 3 partners, we have over 1,000,000 monthly pv's to sell against in categories like Small Business, Travel and Technology and we are actively working on those opportunities.  If you are interested in advertising, send me a note (jeff dot burkett at wpni dot com) or contact your existing WPNI rep.