PaidContent.org discusses a report done by non-partisan research company E-Voter Institute that predicts a lot of campaign money will be spent online over the next couple of years. The report (downloadable here) states that the percentage of political consultants who will devote more than 20 percent of their campaign dollars online will rise from 12% in 2006 to 32% by 2008.
Rafat notes some interesting points:
Interestingly, voters polled separately for the study disagreed with consultants’ ideas of how to use the Internet for personal communications. While 21 percent of consultants said e-mail would be effective in winning campaigns, only 14 percent of voters agreed. On the flip side, 40 percent of voters said sites would help win campaigns, while 32 percent of consultants agreed. The study says the disparity stems from control: voters see e-mail as intrusive, while consultants like the control the medium affords them, and voters say they can control when to view a site, while consultants say they have less control over how voters see the message. However, a majority of both voters and consultants say that traditional media, TV & cable, will trump all in the next election.
He also pulls out a chart that shows which types of sites political consultants think are most effective
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