I have been following ABC's online experiments pretty closely. Most of you know, but they took many of their top shows and put them online the day following the broadcast (link). I remember reading (but didn't save it) that it expanded the overall viewership of the shows and the online viewing did not take away from the TV viewing.
Now, AdAge reports that the online ads, which were non-skippable and ran several times through out the show, experienced a recall of 87%. That is huge, considering they report an average TV recall of 24%.
Lets review. Increased viewership that doesn't affect the TV ratings. 87% recall of the ads.
I predict we will see much more of this in the fall...from all of the networks.
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