MobileCrunch writes a great post, about mobile dialing codes and whether or not it will work for marketers. The concept of typing a code from an ad into my phone and then getting back important information on that product is an interesting idea for marketers to consider.
Picture yourself at BestBuy on a Saturday trying to buy some new gizmo and there is no employee in site to answer any questions. What if the point of sale signs had dialing codes on them that you can dial in and get back all the info you need on the products. This could be very useful.
What if a billboard for the next big movie had a dialing code on it that popped up the trailer when typed into your phone?
What about its uses for publishers? It might be possible to have a dialing code for a video or audio podcast. Stick an ad in the front of it and..whala...you potentially have a business model.
Take this one step further and layer on GPS. Dial a code and it sends back location specific content on what to do where you are...restaurants, movie theaters etc. A local media property could produce video segments on different regions of their market and serve them up over the mobile device.
This could get exciting...
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