I just got through this episode (I'm a bit behind) but wanted to share some info that Joe offered up about the continued decline of TV viewership. Apparently, a 30 second spot on this weeks American Idol Finale will cost $1.2 Million and will garner an estimated 30 Million viewers. He compared this to the fact that the last time a Super Bowl spot cost $1.3 Million (1998) it offered advertisers 90 Million viewers.
This equates to a 66% loss in value in just 8 years. wow
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